방탄소년단을 응원할것이다~ How K-pop made a breakthrough in the US in 2017 와~~

K-pop group BTS has had a breakout year that has seen the group reach major milestones, including cracking the top 40 of the Billboard Hot 100 chartThe seven-member group's popularity in the US is the culmination of its authentic image, savvy social media use and global fanbaseBig Hit Entertainment told media earlier this month that it had talked about an IPO with its backers, but no specific details were discussedCheang Ming|@cheangmingPublished 12:05 AM ET Fri, 29 Dec 2017 Updated 9:18 AM ET Fri, 29 Dec 2017 CNBC.com When South Korean boy band BTS makes its appearance at this year's"Dick Clark's New Year's Rockin'Eve,"it won't just be a cherry on the cake of what has been the group's biggest year in their career so far. The ocasion alsounderscores the K-popact's successful crossover to the U.S. mainstream market- a rare ocurrence amongits peers. The grouphas racked up accolades this year. Among the most noteworthy of those has been becoming the first K-pop group to crack the top 40 on the benchmark Billboard Hot 100 chart with their track"MIC Drop,"featuring rapper Desiigner and remixed by US DJ Steve Aoki.The song, which features a line about winning so many trophies the group"can't even count'em,"isn't just hot air:BTS is the first South Korean act to reach 10 million followers on Twitter, the first K-pop group to perform at the오메리카 n Music Awards and the first South Korean group to win a Billboard Music Award.When the group traveled stateside last month, U.S. fans staked out Los Angeles International Airport inanticipation of their arrival and recited coordinated fan chants-audience-participation phrasesthat fansechoduring songs-both in English and the group's native Korean during the irperformance ath and AMAs. Some burste upon the groupon the upon the upon the urivishishishishishy intous roup's reception on her talk show to the Beatlemania of the 1960s.BTS, an acronym which variously stands for Beyond the Scene and Bangtan Sonyeondan(Bulletproof Boy Scouts)is comprised of seven members in their early to mid-twenties— RM, J-Hope, Suga, Jin, Jimin, V and Jungkook— who share singing, rapping and dancing duties.The group, which debuted in 2013,is an established name back in South Korea, with a total of four albums and five EPs under their belt. "There's a flash of visibility for those not really following K-pop, [but]the group has cultivated intense fan engagement since 2013,"Michelle Cho, Korea Foundation assistant professor at the East Asian Studies department in McGill University, told CNBC. Kings of social media Anoften-cited reason for the group's growth in popularity stateside has beenits prolific use of social media, from broadcasting live-streams on Naver's V Live sive sive so reams surperles of soles reams to The boys' use of social media signals broader changestaking hold in the K-pop industry, whichichichhas traditionally been dominated by larger entertainment companies like JYP Entertainment, YG Entertainment and SM Entertainment.The companies bring in hundreds of millions in revenue and have powerful backers:Alibaba bought a stake in SM in 2016 while the private equity arm of luxury company LVMH invested up to$80 million in YG back in 2014.In comparison, BTS'management agency, Big Hit Entertainment, is a smaller outfit founded by the producer Bang Si-hyuk. The company made around$30 million in revenue in 2016, Bloomberg reported, citing local media.But what Big Hit Entertainment initially lacked in financial firepower or influence within the K-pop ecosystem, it made up with a savvy use of social media. " Making appearances on television shows is still the most reliable way to introduce, 새롭게 idolsto the public, but Big Hit started to focus on social media and target foreign fans instead, "explained Kim Suk-young, a professor at the University of California at Los Angeles research covers Korean cultural studies. The move. The move. The move. The move. The move. BTS now has 11.4 million followers on Twitter, earning the group a Guinness World Record along the way for having the most Twitter engagements for a의 노래 act.The group recorded an average 252,231 retweets per tweet on the social media platform.By comparison, fellow K-pop boy band EXO recorded a lower amount of 78,185 engagements per tweet.The degre of frequent interaction on social media has allowed the group to"get closer"to its international fanbase, Kim said. The issue of language barriers is easily solved thanks to the group's loyal fanbase, officially called ARMY(or, Ador, Adorables thanks than(orables thanks speak Korean can partake in them too. The group's growing international recognition hasalso led to bigger things for Big Hit Entertainment. Following months of rumors, Bangtold Bloombergearlier this months of rumors, Bangtold Bloombergearliethis compathiscanke in the compathiscathiscans of Op But what likely sets BTS apart from their contemporaries, who also have active social media followers, is the authenticity that actis associated withamid agenrethat hathathathas bed aad focused on the 미국 nmarket, but saw only lukewarm reception. The rapper Psy, meanwhile, gained maind maw only lukewarm, recogition.cting actylety al hathathathathic of act producing most of their work, the groupalso touches on a myriad of social and political is sues in their tracks, including mental health and the class divide, thathers in the genregenrealhaveshied away from.The attempt to cultivate a sense of authenticity was also evident in the group's earlier years.In 2014, BTS spent time in Los Angeles so that they could boost their hip hop credibility with the help of rappers Coolio and Warren G, an experience that was subsequently broadcast as a reality show.The perception that BTS is artist-driven, rather than company-driven, validates the group and distinguishes it as separate from K-pop's associations astop-down and fake, said Cho. Whileit was "more thillusion more than reality" tharetharethare, share, thare, thare, thare, share, shar ther ther thsehold name internationally.More than half a million fans around the world turned up in 19 cities for the group's world tour this year.Earlier this year, U.S. fans even launched a campaign that saw them ringing up local radio stations to lobby into playing the group's songs, Yonhap reported."The fans are part of the picture,"said Gramophone Media CEO Eshy Gazit, whose public relations and management agency has helped to broker BTS' U. S. media media media to media therments and to s. manas.tdegree of coordination seen among the group's U.S. fans now also increasingly mirrors the level of support BTS receives back home. "I'venoticed how BTS fans outside [South] Korea areacting more... like their Korean counterparts: vocal, organized, fiercelyal to, and protective of theiridols... I believe weare at a juncture where the distinction between the twokinds of fandom will no longer hold clearly and BTS is brokering that change, "Kim said inan email. Ahead Although the group's CEO told Billboard earthis this thange, 미국 Fall Out Boy, EDM-focused The Chainsmokers and rapper Wale. That trend is likely to continue. Bang said that going for ward, the group would rep would rep would repartive cold acts likelys likely to make, the group would rep would rep's fans fans fans apper incold, cold, theakthrough on a global level. ''I believed full-heartedly regardless of the regardless of the statuss of the story story'' , Gazit said. 출처 : https://www.cnbc.com/

>

Fans of K-pop group BTS wait for a glimpse of the group in Los Angeles, California on Nov.15,2017.